Creating the Customer Persona
- Assignment 2 submitted by Muraidharan R Nair, Bangalore.
The second class of the Internship Group 3 began with a quick summary of lesson one assignment. The overall speed of delivery of the assignments was very high. Delays in submission of the assignment occurred only when one thinks time for a perfect presentation is short. Mistakes may occur when the job is done fast and it was discussed that mistakes are a source of future benefits.
The topic of assignment 2 is creation of the Customer persona. A short survey was recommended and a summary of the Customer may be arrived at by analysing the same in a Google Survey or other instruments of survey.
This author has used a survey instrument and ran it to a group of 10 friends.
The findings will be summarised at the end of this assignment.
The present paper is based on the class session on 23r May, 2020.
● The discussion centred round the topic of Marketing.
Marketing is basically a one on one conversation with a prospect for the generation of business of selling a product or service.
The conversation becomes easy and useful when there is trust. The marketer has to ensure that the prospect has trust and only then a transaction can occur.
● The marketer needs to converse with the client in a friendly manner as a true friend who trusts you.
● Communication is best when the talk is authentic, real and one that is relatable by the client.
● Authentic and real conversations can bring real results.
● The better marketer is one who has a wealth of experience, who has proficiency in
language(s).
● Ability to relate to the client and to share wealth of experience allows speed of
connecting with the client or customer.
● An experienced marketer is one who has travelled well, who has more relationships and
good networks of individuals with whom he can relate and do business.
● The good marketer is also one who besides connecting with the audience also is open to
learning new insights in to the topic.
● The marketer needs to focus on who is the real audience. All cannot be connected with.
Having too many in the audience can delay results in business.
● Once the points of marketing are known it is important to connect with the right audience. Connecting to the right target audience can generate good business.
● It is nice to connect to the audience with right mental conversations.
● Using simple language is good to connect. Email and messaging directly to the client is more powerful than generic social media posts. Good email skills can enhance marketing abilities.
● When the connection with the customer is personal the transaction of sale becomes easy.
● When communicating in a written Article it is important to keep the flow sharp enough to keep the connection long. Craft the communication carefully to keep the attention of the reader for long. When the interest of the reader is diverted by contents that are meandering or losing focus on the subject at hand the possibility of losing the client is large.
● Instead of keeping communication boring, it is advisable to keep the subject crisp, short and communicate more in the unsaid.
● Once the communication moves away from the centre the subject is lost and the business transaction is sure to fail.
To summarise, Marketing is effective communication focused on the subject , the product in hand and the service. This communication needs to be authentic from real life experience of the marketer. This will allow easy connections with crisp messaging and email to communicate with the right target audience.
The choice of the audience and time used for communication is important for the transaction success. It is good to be focused on the topic at hand, keep it crisp and make it short to ensure outstanding results.
Assignment submitted by Muralidharan R Nair, internship group3 26 May, 2020
